We’re excited to join an oversubscribed $3.5M seed round in Trajektory alongside Tech Operators, Mudita VP, Bridge Investments, and others.
Trajektory's recent seed funding round marks a pivotal step in their journey. The company is at the forefront of aggregating and analyzing comprehensive sponsorship data from many sources, setting new standards for the integrity and accuracy of sponsorship analytics. This investment will bolster Trajektory's product development and enhance its team capabilities, addressing the growing market demand for innovative solutions.
The current sponsorship reporting process could be more efficient and effective; there is a lot of guesswork by brands and sports teams that costs time, revenue, and client relationships. Trajektory is the first sponsorship reporting platform that creates a consistent valuation and data methodology across all assets. Finally, data you can trust. Trajektory is built by experienced operators who have worked in the seats they sell to; Alex previously ran the business intelligence team at Monumental Sports, the ownership group of numerous DC sports teams, including the Washington Capitals, Washington Wizards, Washington Mystics, and more. LOVC loves working with founders who have experienced their customers’ pain points firsthand; Alex and the team fit this perfectly; they intricately understand the struggles of sponsorship reporting and built a nuanced, next-generation platform.
In conjunction with this fundraise, the company plans to expand its team with several key product, sales, and customer success hires. Check out Trajektory’s LinkedIn for their job board and to learn more about the team. We’re thrilled to partner with the entire Trajketory team and look forward to supporting them in optimizing sponsorship revenue.
Founded in Chicago, Trajektory is not just another analytics company. It is a culmination of extensive sports industry experience and technological prowess. Trajektory serves clients across the major U.S. professional sports leagues, with multiple notable clients from the MLB, MLS, NBA, NFL, NHL, and NWSL. The platform offers an unparalleled automated system encompassing digital and non-digital assets. This holistic approach has led to significant achievements for their clients, including substantial cost savings and efficiency improvements.