We’re thrilled to share that we’re leading a $5.3M seed round in Letterhead alongside Reign Venture Partners, BDMI, Florida Opportunity Fund, McClatchy, and others.
While email marketing remains one of the highest ROI channels for businesses, creating high-quality content products is expensive and time-consuming.
Companies tackle this challenge with fragmented software stacks that still leave significant manual work on the table. While businesses continually search for new ways to engage meaningfully with their stakeholders and gain deeper insights into their audiences, the current tools available on the market create a vacuum for a comprehensive, intelligent solution to fill the gap.
Powered by AI and machine learning, Letterhead offers companies a smarter way to distribute more meaningful and relevant content to their audiences at scale. Users can manage multiple newsletters with the workflow of one, build custom templates, comprehensively track important campaign KPIs, and automatically adjust their newsletter strategy based on marketing performance. The platform integrates with all the major email service providers and marketing software tools so businesses can augment their existing marketing infrastructure and seamlessly incorporate the Letterhead platform into their existing workflows. The platform automates the entire end-to-end newsletter strategy and allows businesses to scale content creation efficiently and cost-effectively.
Chris Sopher, the CEO and Co-Founder of Letterhead, comes from a background in the media/publishing industry and previously founded WhereBy.us, a community development platform curating local news and events. Several of his colleagues there are now full-time team members with Letterhead. They have a deep asymmetric understanding of email as a marketing channel and ROI lever from their experience scaling a media company built around newsletters. Our many conversations with the Letterhead team and their customers gave us conviction in their long-term vision to become the category-defining software for organizations to operate and manage their personal media brands.
"While there are many traditional email marketing products, none are focused on content-driven engagement like Letterhead is,” said Nate Vasel, partner at LOVC. “We were impressed with the team’s vision for an owned audience future powered by AI and automation and their consistent execution to grow the business.”