About Plum
Plum introduced the first automated wine appliance that preserves and serves wine, providing a seamless experience by identifying bottles, setting serving temperatures, and extracting wine one glass at a time. Using innovative technology, it offered an easy solution for storing and enjoying wine at its best.
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Investment Thesis
Plum addressed the declining in-room revenues faced by hotels due to disruptions in traditional services like minibars and room service. By offering on-demand, fresh wine by the glass at the right temperature, Plum enabled hotels to generate incremental revenue and enhance guest experience. The platform has the potential to reshape the traditional three-tier distribution model in alcoholic beverage sales, creating a direct connection between producers and consumers.